Consciousness is to be aware of our inner and outer worlds, while experiencing reality as an observer and the observed, and perceiving the world around us, to understand our circumstances, and to decide how to respond to them in ways that are in congruence with the organizational core values, vision, and mission, and inspires every person in the team to be a better professional—and a better human being; thus enabling sustainable growth for the organization and that of the business.                                                 

A conscious business seeks to promote the intelligent pursuit of happiness in all its stakeholders; with a holistic perspective for balancing the trilogy of virtuous growth i.e. People-Planet-Prosperity; in harmony with the nature; producing sustainable, exceptional performance through the solidarity of its community and with respect for each member.