Brand Personality  Brand Personality is defined as a set of human characteristics that are effectively attributed to a brand name. The brand is responsible for bringing increment in the brand equity by possessing the consistent set of traits that a specific customer segment enjoys. The brand personality is referred to as a qualitative value add-on that a brand gains apart from all functional benefits. A brand of a company must

Building an impact full social media and reputation management strategy As per social media statistics, it had contributed immensely bringing change in the way of running a business. Social media is recognized as the most famous online activity with more than 22% of an individual’s time being spent on these social media including- Facebook, Twitter, Instagram etc. Two-third of internet users primarily indulge in using social networks, as social media

Competency is a term which is much related to an individual’s personal attributes and inputs. These are defined as behaviors that individuals must acquire to perform the work effectively. It covers the concept demonstrating performance outputs as well as behavioral inputs. The core competencies of an organization are its capabilities, knowledge, skills and resources. Core competencies of an organization is also known by the name of core capabilities, briefing in

“Leadership is the quality of behaviour of individuals whereby they guide people or their activities in organising efforts” — Chester I. Barnard. How surprised will you be when you know that leadership can be affected, guided and moulded by our brain? Yes, brain being a tiny yet a vital organ also plays a key role in laying a solid foundation to the leadership qualities an individual possess. Researches have concluded

                                         SYNERGY-WHAT IT IS? There is no “I” in a team it is always “we” in the team, this is synergy. Synergy combines two or more components where the combined effort is greater than the performance of each component alone. When two people start working at a new level because of the support and cooperation they share, there is a partnership.  Even if a team does not have bright people,

Introduction Process Approach is one of the management strategy which includes method of thinking, planning the sequences and communication of processes through the set system. The process are well managed and controlled. The way of thinking and planning so developed for the processes, the way they interact thus becomes difficult for many people to understand. The organization manages their business as a system of processes but not majorly people, departments

Introduction People of the organisation being an important asset of the organisation stands as an essential principle of quality management with active involvement of people during the steps of improvement process. The involvement of people at each process level stands crucial as people’s ability and innovation would serve as a benefit for the entire organization. Staff or people employed are recognized as fuel drivers of the organization as the complete

Introduction Be it any improvement strategy, leadership plays it’s immense role in quality management. Leaders are the ones who direct the whole organisation and bring a sense of unity in purpose. Leaders are known for creating and maintaining the internal environment which enables employees to become completely involved in achieving the organization’s goals and objectives. Leaders help in inculcating quality across the organisation, as a leading force sets objectives and

Introduction Customers usually compare their experience gained in terms of quick, easy and personalized experience that they have experienced from best of the best. The customer- focused business primarily gets the chance to reap the benefit of customer loyalty and competitive advantage in comparison to other businesses surviving within the same dynamic environment. The foremost principle of Total Quality Management includes the customer focus where focus remains on the people