Introduction Branding is majorly considered a pattern of familiarity, definition, fondness, and reassurance that stays in the mind of people. Branding is not only important to leave a memorable experience for your customers but also allows consumers and clients to understand and reflect on what is to be expected from a company. It is a criterion to distinguish one from other competitors and make a clarification regarding what you offer

Brand Personality  Brand Personality is defined as a set of human characteristics that are effectively attributed to a brand name. The brand is responsible for bringing increment in the brand equity by possessing the consistent set of traits that a specific customer segment enjoys. The brand personality is referred to as a qualitative value add-on that a brand gains apart from all functional benefits. A brand of a company must

Building an impact full social media and reputation management strategy As per social media statistics, it had contributed immensely bringing change in the way of running a business. Social media is recognized as the most famous online activity with more than 22% of an individual’s time being spent on these social media including- Facebook, Twitter, Instagram etc. Two-third of internet users primarily indulge in using social networks, as social media

Competency is a term which is much related to an individual’s personal attributes and inputs. These are defined as behaviors that individuals must acquire to perform the work effectively. It covers the concept demonstrating performance outputs as well as behavioral inputs. The core competencies of an organization are its capabilities, knowledge, skills and resources. Core competencies of an organization is also known by the name of core capabilities, briefing in