Building an impact full social media and reputation management strategy As per social media statistics, it had contributed immensely bringing change in the way of running a business. Social media is recognized as the most famous online activity with more than 22% of an individual’s time being spent on these social media including- Facebook, Twitter, Instagram etc. Two-third of internet users primarily indulge in using social networks, as social media

Competency is a term which is much related to an individual’s personal attributes and inputs. These are defined as behaviors that individuals must acquire to perform the work effectively. It covers the concept demonstrating performance outputs as well as behavioral inputs. The core competencies of an organization are its capabilities, knowledge, skills and resources. Core competencies of an organization is also known by the name of core capabilities, briefing in